Roma have named Asian-based Allwin City as their official regional betting partner for the 2019/20 season, reports, www.sportspromedia.com/.

The agreement will see the two collaborate to promote the Serie A team in Asian countries through tailored marketing campaigns, while also giving the betting company the right to us Roma's branding and imagery to promote its services to fans in the region.

Allwin City replaces KB88.com as the club's Asian betting partner, who first signed a deal with the Giallorossi back in November 2017.

Francesco Calvo, Roma's chief revenue officer, said: "This is an agreement that confirms, once again, the club's strategic development objectives – with a particular focus on important markets like Asia."

Andrew Wong, brand director at Allwin City, added: "I believe this partnership will create a new journey as a premium brand for all of our fans, and it will be a great adventure for us."