Bournemouth's Russian owner Maxim Demin was missing for their shock Capital One Cup win over West Bromwich Albion.
Cherries boss Eddie Howe abides by his boss' idiosyncratic superstitions.
"He thinks he's some kind of jinx so he finds it hard to watch us and I've been trying to convince him to come," said Howe.
"He asked me to text him a specific thing at a particular time ahead of the match, and I did.
"He's been instrumental in helping turn this club around.
"When I came back to the club two years ago the immediate target was to stay up (in League One).
"We managed to win promotion that season which was a surprise.
"Last season we'd have accepted finishing fourth bottom in the Championship, but we finished 10th.
"Now it's about improving performances as much as league position."
