Real Madrid has reportedly opted not to renew its long-running partnership with the Mediapro agency for its in-house television channel, reports SportBusiness.

Mediapro has managed Real Madrid TV for the past 18 years, but the club has accepted an offer from telco Telefónica and Supersport, the production company that works with commercial broadcaster Mediaset, to assume control of the channel, according to Spanish newspaper El Confidencial.

The report added that Real Madrid TV employees were notified of the change on Tuesday. El Confidencial reported that the Telefónica-Supersport proposal represented a better offer for the club, which is seeking a new direction for the channel.

The new agreement is set to come into effect on July 1.