Niall Quinn wants to celebrate the 10th birthday of the Stadium of Light by restoring its reputation as an impregnable fortress.
The Black Cats moved from Roker Park a decade ago, and lost just three times in their first two seasons at their new home.
In recent times Sunderland's record at the Stadium of Light has been less impressive but chairman Quinn believes the club's return to the Premiership with Roy Keane at the helm will be the catalyst for success.
Quinn said: "When the ground is full and the fans are behind the team, the stadium is an incredible place.
"It scared the life out of teams some days.
"I think we will see more of those days, with the fans behind the team, and we can get back to making the stadium a place which intimidates visiting teams."
The Stadium of Light was opened with a friendly against Dutch masters Ajax on July 30, 1997.