Premier League set for £1 billion TV deal

The Premier League is set for a £1billion pay day for future overseas TV rights following the dramatic events of the last day of the season.

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The Daily Express reports television contracts will top the £3bn mark when the bidding begins in 2009.

The impact of the final day with Manchester United and Chelsea fighting for the Barclays Premier League title and Fulham, Reading and Birmingham City battling to avoid relegation means the 207 nations who have signed up will be willing to pay even more to retain their TV rights.

Richard Scudamore, the League's chief executive, wants Sunday's images to be relatively fresh in the minds of those who will need to pay substantially more in the next round of negotiations.

Scudamore, speaking exclusively to the Daily Express, said: "We go back to the market next year and it won't do us any harm that the people will remember what happened this season, the excitement and drama will be fresh in their minds as they prepare their bids."

"Throughout our many TV negotiations we never make predictions but I would be very surprised if the international rights didn't go up.

"It depends on a range of factors, though, with the quality of the football being most important."

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