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Pepsi in endorsement talks with Tottenham star Dele Alli

Pepsi are in endorsement talks with Tottenham star Dele Alli.

The Daily Mail says Alli is set to become the next footballer to be sponsored by Pepsi, whose clients past and present include David Beckham and Lionel Messi.

The glamorous seven-figure deal is understood to have been arranged by one of the leading sports agencies taking part in a beauty parade before the Hickford family in Milton Keynes in a bid to represent Dele.

Dele has lived with Alan and Sally Hickford since he was 13. His best friend, their son Harry, also played for the MK Dons academy. Dele has split with agent Rob Segal, but Segal still has him under contract for another two transfer windows, and whatever agency represents Dele next, the Hickford family are sure to remain as part of his management team.

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