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Official sports drinks partner for MLS

Major League Soccer (MLS) has announced a multi-year agreement with BodyArmor, which becomes the competition's official sports drink partner in the US, reports, www.sportspromedia.com/.

The deal will see BodyArmor be the drink of choice for MLS players at matches and training sessions. In addition, the company's branding will feature on coolers, cups, bottles and towels across MLS.

With the partnership kicking off in 2020, the two parties will collaborate on exclusive custom content featuring MLS players and BodyArmor athlete partners.

Carter Ladd, MLS senior vice president of business development, said: "BodyArmor believes in the future of Major League Soccer and is committed to joining us in our ongoing efforts to elevate soccer's popularity to even higher levels in North America.

"BodyArmor's rise and momentum mirrors that of MLS, and we are excited to kick off the partnership at the Leagues Cup final and look forward to working with them for many years to come."

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Ian Ferris
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