Norwich City are not willing to match Hull City's £7million valuation of Robbie Brady.
Following the Canaries' promotion to the Premier League, manager Alex Neil is looking to strengthen his side this summer and had identified Hull winger Brady as a key target.
It was believed that Brady could well join Norwich due to the fact that he has only 12 months remaining on his current deal at the KC Stadium and Hull are desperate to raise funds upon their relegation to the Championship.
However, the Tigers are taking a tough stance on the Republic of Ireland international and are not willing to allow the winger to leave the club for anything less than £7m.
Norwich are not ready to match Hull's valuation for Brady and could now be forced to focus on targets elsewhere.