Norwich City boss Chris Hughton wants action taken against divers in the Premier League next season.
Hughton insists the problem is not a new phenomenon, but the global appeal of the English game increasingly highlights the issue.
He said: "There are so many good things in this Premier League in terms of entertainment but one area of the game that annoys and frustrates me is simulation in the game. That is an area I would really like to see us clamp down on. With the amount of cameras at games now it is impossible for players to get away with it so that is a campaign I would back.
"We expect our players not to dive. I don't need to tell them anything. All you can do is create a culture that you hope it doesn't happen.
"Certainly if I felt anything was wrong of that nature I would speak with the player. Of course there are different levels of simulation and as a striker you might invite a challenge which results in a foul or a free kick - these days that is probably part of the game and something that has been going on for many years - but when we are talking about blatant diving or simulation that is an unwanted part of the game which, sadly, will always be there."