Nissan has agreed a four-year deal with Uefa to become a global sponsor of the Champions League, reports, www.sportspromedia.com/. The Japanese manufacturer will serve as the official car partner from the start of the 2014/15 season until the end of 2017/18. It will also have sponsorship rights linked to the Uefa Super Cup.
As well as extensive branding rights, including a presence on pitch side advertising hoardings, in broadcasts, and in integrated logos, Nissan will have a range of hospitality and media access privileges.
Nissan will replace longstanding Uefa Champions League sponsor Ford. Financial terms of the deal, brokered by Uefa's bespoke rights agency, Team Marketing, were not released. However, it is likely to be worth at least an eight-figure annual sum.
