Newcastle United have agreed a partnership with Asian online gaming brand 138.com, reports www.sportspromedia.com/. The newly launched site becomes Newcastle's global gaming and betting partner and will receive advertising exposure across the team's media channels, including sponsorship of the official club website.

In addition, 138.com branding will be present at St James' Park on match days, while a support team will be on-site to provide fans with in-stadia betting services.

138.com joins Newcastle's stable of sponsors which includes Sportsdirect.com, Wonga, Puma, Viagogo, Thomas Cook, Pulman Volkswagen, Carling and Electronic Arts.