Newcastle boss Eddie Howe recognises many want to see the club fail.

However, Howe wants his team to relish any hate they receive from opposition fans, journalists and pundits.

"[I want] that feeling of us against everyone else," he told The Athletic. "I'm trying to create that internally, but I don't think we're having to force it. It's something we can feel in Newcastle.

"There are a lot of people who want to knock us and criticise us and probably don't want us to be successful. We've got to embrace that."

Howe also said: "If you look at our points tally last season, it ended up OK from where we were, but our general performance-markers and the key stats you look at — possession, shots, shots conceded — were quite low.

"We won a lot of games towards the end, but we weren't the dominant team a lot of the time. I don't think you can sustain that. If that's your style then eventually you'll stop winning and you've got a big problem. So we're trying to change.

"It's got to be gradual, but we're trying to implement a style where we're progressive and dominant and going home and away to attack the game. That's going to be my biggest marker in terms of how we improve rather than points."