Hublot - the Swiss manufacturer of prestige watches - has become the official timekeeper to Manchester United in a multi-million pound, three-year sponsorship deal, reports the club's official website. Hublot, which produced the official watches for Euro 2008, announced the deal at a press conference at Old Trafford on Thursday.

"We're delighted to welcome such a prestigious partner as Hublot to Manchester United," said Reds chief executive David Gill. "Their reputation for excellence and innovation makes them a fitting and exciting sponsor for the club. Sir Alex is well known as a stickler for timekeeping both on and off the pitch, now we have a partner that shares his passion!"

Jean-Claude Biver, chief executive of Hublot added, "Manchester United is the number one club in the world, well known for its tradition, its excellence and the legendary players who have made and are still making the success of the club. We're very proud to be the official timekeeper of the most prestigious football club in the world."