Blackburn Rovers sacked Sam Allardyce after their new owners were embarrassed at a party showing their thrashing by Manchester United, it has been revealed.
The People says the fate of Allardyce was sealed when the new owners of Blackburn threw a massive VIP party to watch the Manchester United clash on TV - and saw their prize possession humiliated 7-1.
The Rao brothers and their sister Anuradha Desai had their doubts about Allardyce from the moment their Venky's group acquired the Ewood Park club.
But the mauling at the hands of five-goal Dimitar Berbatov and his United team-mates - beamed live into family HQ in Pune, India - made Big Sam a dead man walking.
The Venky's group, which has made millions from the poultry industry, decided they wanted to dump their manager BEFORE the transfer window because they want a change of direction at Rovers.
The Indians want to back young coach-turned-caretaker Steve Kean to build a "new Arsenal" by recruiting young players who perform better with the ball than without it.
