Manchester United boss Sir Alex Ferguson says winning is key for managers gaining more control at their clubs.

Speaking at the League Managers' Association's coaches forum, Ferguson was asked how the pressure compares now to when he arrived in 1986.

He replied: "I think it's the same. I think the only change being that it's more acute in terms of the way media is operating nowadays and the way society has changed in terms of supporters' participation.

"But the pressure has always been on to you, particularly if you've got a club like Manchester United, the pressure is always on to win and to be successful.

"When I joined 26 years ago we hadn't won the league for such a long time and when we eventually won it there was a tremendous relief.

"Also, it secures your position. When you get success you get control. Control is definitely the name of the game in modern day football."