Premier League champions Manchester City have announced a new partnership with fashion brand Hugo Boss, reports SportsPro. The partnership will see Hugo Boss become City's 'exclusive fashion and clothing partner of the first team'.
The deal is for off-pitch apparel only, City having struck a long-term agreement with Nike in May which will see the club wear Nike kits until 2019.
No financial details were revealed but the deal is likely to be worth a significant sum to the club. Tom Glick, Manchester City's new chief commercial and operations officer, said: "Hugo Boss is not only one of most respected brands in the world, but their reputation for innovation and creativity within the fashion industry, is unparalleled.
"The opportunity to collaborate on a range of activities beyond simply the design of the player's suits makes this a particularly compelling partnership."
Bernd Hake, the managing director of Hugo Boss UK, added: "Hugo Boss has long been synonymous with sport and Manchester City shares our values of excellence, style and a passion for performance and perfection. Their players are style icons both on and off the pitch."
