Liverpool plan to sell the naming rights to their new Anfield main stand.
The Liverpool Echo says Liverpool are expanding their current stadium but need to stump up the £75million cost to build an eye-catching third tier on the current main stand.
Liverpool City Council last month approved the club's application to rebuild the main stand and Anfield Road End, which will increase the stadium capacity to just shy of 60,000.
Reds chief commercial officer Billy Hogan said: "We wouldn't consider selling naming rights for the stadium as a whole but in terms of the name of the Main Stand that's something we will look at.
"We'll be looking to bring in a number of new partners. A naming partnership for the stand would make sense."
