Liverpool insist their relationship with sponsors Standard Chartered remains strong.
The Daily Mail says so concerned were Standard Chartered over the Luis Suarez storm that they issued a curt statement on Monday, making it clear they would not tolerate any repeat.
The investment bank said: "We were very disappointed by Saturday's incident and have discussed our concerns with the club."
The club insist they held positive discussions with Standard Chartered before doing so and maintained dialogue with the London-based firm throughout.
A club statement said on Monday night: "Ian Ayre kept Standard Chartered fully informed of developments over the course of the weekend. The actions the club decided to take yesterday were supported by Standard Chartered."