Liverpool have been named the 'most trusted football brand in India' for the second successive year.
It comes from the most comprehensive study on Brand Trust ever undertaken.
The Brand Trust Report India Study 2014 is the result of research conducted amongst 2,500 consumer-influencers across 16 cities - a project that generated nearly five million data points and studied over 20,000 brands, making it the most intensive study on Brand Trust anywhere in the world.
"India is a sports loving country in which other internationally well-followed sports like football are now making a significant mark," insists N. Chandramouli, CEO, Trust Research Advisory.
"In fact, the following of football has caught on with a frenzy because it has a great attraction among the younger generation.
"Liverpool Football Club has been the Most Trusted Football Team in the Brand Trust Report for two years in a row and it speaks volumes about the brand. We congratulate Liverpool FC on achieving this prestigious recognition."