Former Liverpool Senior Global Partnership Development Manager Simon Li has taken the role of Commercial Director- SEA, Japan, South Korea and Australia at LaLiga, reports www.fcbusiness.co.uk

He will be based in the league's Singapore Regional Headquarters, reporting to Managing Director Ivan Codina.

"In Simon, we believe we have a team player with great credentials, well-established relationships and deep cultural sensibilities," Codina said. "We look forward to Simon bringing to the table his ability to further propel our growth in the region and as a wider organisation."

Previously, he held positions in Liverpool in London focusing on Asia, Hong Kong SAR Seven League part of Mailman Group in London, and Konami Digital Entertainment in Tokyo, Frankfurt and London.