Liverpool clinch Dunkin Donuts deal

Liverpool have struck a bumper sponsorship with Dunkin Donuts.

Liverpool have struck a bumper sponsorship with Dunkin Donuts.

Liverpool on Thursday announced a 'multi-year' commercial deal with Dunkin Donuts. The financial benefits have not been disclosed but Managing Director Ian Ayre stressed it was one of the club’s main partnerships.

"In order to provide support to Brendan, we have to provide the resources," said Ayre. "In this modern game, we talk about Financial Fair Play and the ability to operate in the transfer market. A big part of doing that is generating revenue."

 
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