Liverpool commercial chief Ian Ayre is delighted to welcome the club's major sponsor Standard Chartered.
It's a new era for Liverpool with Standard Chartered, which was a deal that Ayre personally oversaw.
He told liverpoolfc.tv: "When I took up this position I set myself two or three landmark places to get to in a certain amount of time and I'd say this is the first big one achieved. But there's lots more to come. I couldn't imagine a better partner for Liverpool FC going forward.
"They mirror all of our aspirations in terms of where they are, they have the right cultural fit and they are an amazing organisation to work with. Everybody in my team who has had the most exposure to them says they are an absolute dream to work with, they're very engaged, very passionate, and they are things which matter most to us."
