Tottenham chairman Daniel Levy is determined to find a record-breaking sponsor for their new stadium.
The Daily Mailsays Levy has taken personal control of the club's prolonged search for their new stadium's title sponsor.
His decision comes after Spurs dispensed with the services of sponsorship specialists TRM, who helped Chelsea attract a £40million-a-year shirt deal with Yokohama Tyres.
Levy, who has ruthlessly dumped sponsorship personnel who have failed to meet his highly ambitious targets in the past, reportedly wants £20m per year for 20 years.
He is determined to hold out for a brand he feels suits the club.