Dave Kemp will follow Tony Pulis to West Bromwich Albion.
The Daily Mail says a lawyer and an agent representing Pulis opened discussions with West Brom after he turned down Newcastle United.
But Pulis had given them strict instructions not to agree to a position that fitted into the current management structure of the struggling Premier League club.
Pulis had no interest in allowing a technical director to recruit his players when he prefers to trust his own judgment.
He will be joined by his former Stoke and Palace assistant David Kemp. The appointment of Pulis suggests that chairman Jeremy Peace is ready to accept the terms of a more traditional manager.