J-League and Dentsu media group agree terms

Japanese advertising and media group Dentsu has signed a five-year deal to become the official marketing partner of the J. League from 2014, reports, www.sportspromedia.com/.

The deal will see Dentsu, the largest advertising agency in the world, sell marketing and sponsorship rights on an exclusive basis for J. League matches and tournaments.

The agency has a similar long-term arrangement with the Japanese Football Association.

For breaking stories and all the great banter like us on Facebook: facebook.com/tribalfootball

Read more:

Have your say

Related Images