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J-League and Dentsu media group agree terms

Japanese advertising and media group Dentsu has signed a five-year deal to become the official marketing partner of the J. League from 2014, reports, The deal will see Dentsu, the largest advertising agency in the world, sell marketing and sponsorship rights on an exclusive basis for J. League matches and tournaments.

The agency has a similar long-term arrangement with the Japanese Football Association.

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Dave Williams

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