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J-League and Dentsu media group agree terms

Japanese advertising and media group Dentsu has signed a five-year deal to become the official marketing partner of the J. League from 2014, reports, www.sportspromedia.com/. The deal will see Dentsu, the largest advertising agency in the world, sell marketing and sponsorship rights on an exclusive basis for J. League matches and tournaments.

The agency has a similar long-term arrangement with the Japanese Football Association.

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Dave Williams

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