As featured on NewsNow: Football news

​Inter Milan look to China for new shirt sponsor

Chinese real estate group Evergrande could become the main shirt sponsor of Inter Milan's in 2021, according to Gazzetta dello Sport, reports, www.sportspromedia.com/.

Exploratory talks have reportedly taken place between the two parties over potential partnerships in the future, including Evergrande possibly replacing long-term shirt sponsor Pirelli when the tyre brand's contract with the club expires in 2021.

The Italian club have had Pirelli's logo on their kit dating back to the 1995/96 season, which currently earns them €10.5 million (US$11.6 million) per year, but Gazzetta says Inter owner Zhang Jindong is seeking greater revenue opportunities for the team as they bid to stay in touch with the rest of the European elite.

Apparently helping Evergrande's cause is that it has in the past worked closely with Jindong's company Suning Holdings Group, which acquired a majority stake in Inter for a reported €270 million (US$299 million) back in June 2016.

Evergrande is already closely involved with soccer after buying Chinese Super League team Guangzhou Evergrande in 2010, currently managed by former Inter defender Fabio Cannavaro.

Video of the day:

Ian Ferris
About the author

Ian Ferris

×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free