Inter Milan are expected to see their sponsorship revenue fall €55.2 million (US$60.6 million) to €75.3 million (US$82.9 million) for the 2019/20 season, reports, www.sportspromedia.com/.
The Serie A giants pocketed €130.5 million (US$143.6 million) in sponsorship over the 2018/19 campaign, but a new public filing shows that number is set to plummet after several partners opted to activate termination clauses in their deals with Inter.
A statement from Inter in the filing said: 'The return of the rights under the contracts above along with the appointment of our new chief commercial officer gives us a strong opportunity to further exploit these rights with further deals into the future.'
For the three months ended 30th September 2019, sponsorship revenues totaled €19.1 million (US$21 million), compared to €27.7 million (US$30.5 million) over the same period for 2018/19. Regional sponsorship revenues and naming rights were down from €20 million (US$22 million) to just under €9 million (US$9.9 million).
The commercial hit has been offset slightly after Inter penned new deals with brands such as Lenovo, Acronis, Hugo Boss, Rinascente, Linkem and A2A and other new contracts, generating a positive €6.6 million (US$7.3 million) net impact.
