As featured on NewsNow: Football news

​Improved shirt sponsorship deal for Juventus

Juventus have extended their shirt sponsorship deal with Fiat Chrysler Automobiles (FCA) Italy for another three seasons, reports, www.sportspromedia.com/.

Starting from the 2021/22 campaign, the agreement will see the carmaker pay the Serie A giants a base fee of €45 million (US$54.8 million) a year plus bonuses for its Jeep brand to remain on the front of the team's playing shirts until the end of the 2023/24 campaign.

The partnership represents one of the most lucrative shirt sponsorship deals in European soccer and the most valuable in Italy's top flight.

Video of the day:

Ian Ferris
About the author

Ian Ferris

×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free