Juventus have extended their shirt sponsorship deal with Fiat Chrysler Automobiles (FCA) Italy for another three seasons, reports, www.sportspromedia.com/.
Starting from the 2021/22 campaign, the agreement will see the carmaker pay the Serie A giants a base fee of €45 million (US$54.8 million) a year plus bonuses for its Jeep brand to remain on the front of the team's playing shirts until the end of the 2023/24 campaign.
The partnership represents one of the most lucrative shirt sponsorship deals in European soccer and the most valuable in Italy's top flight.