Hull City owner Assem Allam is planning a huge hike in season ticket prices next season, it has been revealed.
The Hull Daily Mail says Assem and Ehab Allam are considering raising the price of a season ticket by around 50 per cent - if their bid to change the club's name to Hull Tigers ends in failure.
The dropping of City in favour of the Tigers moniker is fundamental to at least two major sponsorship deals which have been lined up for the 2014-15 campaign, when the current contract with Cash Converters expires.
Talks have been ongoing for some time with a handful of global companies regarding the possibility of forging agreements on the back of the club's proposed name change. All of the interested parties have the word Tiger or Tigers in the name.
