Hull City have unveiled a new crest for the 2014-15 season, which does not feature the club's name. The latest redesign follows owner Assem Allam's plans to change the club's name to Hull Tigers, which was rejected by the Football Association in April.
The badge bears only a tiger's head and the year of the club's formation, 1904.
"Why, when the club is more successful than ever, would you not tell everyone your name," said Mark Gretton, of fans' group City Till We Die.
According to the club's vice-chairman Ehab Allam, the new crest is a "more stripped back and modern approach which still celebrates the club's heritage and history".
