Mark Hughes says QPR fans can be excited about the club's plans.
Hughes noted similarities between the QPR he took charge of this week and the Chelsea he joined as a player in 1995, although he played down direct comparisons.
"Yes, I can see that but I don't think we are trying to emulate that," said Hughes, whose first goal is to steer Rangers away from the Barclays Premier League relegation zone.
"You've got to have ambitions - that's the key to it, and it's going to be a long road with a few bumps along the way.
"But we're prepared for that."
Asked if winning the title was the club's ultimate target, he added: "If I am still here in the next five or 10 years then we will be speaking of that stage but we're not at that stage."