Liverpool boss Roy Hodgson has pleaded for patience from fans.
He claims his priority is to do the job right rather than quickly and alluded to clubs like Leeds who are still paying the price for chasing the dream.
"I would plead for patience really," said the Liverpool boss. "Of course we want Liverpool to be the Liverpool of old. We want to be up there every year competing in the Champions League.
"But we might have to accept that it will take us more than a few months. That would be a small price to pay if you get it right. You only have to look at teams who have tried to stay in the league or get into the top four.
"Clubs have virtually been destroyed by people making bad decisions. It's not because the owners haven't given money or supported the manager. It's just that they have brought in the wrong people."