New A-League franchise Gold Coast United have unveiled their official playing strip for their inaugural season.

Gold shirts, royal blue shorts and royal blue socks will make up the home strip, with an all white alternate to be used for colour clashes in away fixtures.

Emblazoned on the front of both strips is the logo of the club's major sponsor, Mineralogy, a company owned by Gold Coast United Chairman, Clive Palmer.

United CEO Clive Mensink said the logo represented the dedication showed by Mr Palmer.

"Having the Mineralogy logo on the front of our shirts shows the commitment of Clive Palmer to the future of Gold Coast United and his commitment to the local community to produce a Championship winning team," Mensink said.

"The strip colours are synonymous with the Gold Coast as well as being representative of the city's traditional colours. We're delighted with the strip and can't wait to see our players wearing it for the first time when we take on North Queensland Fury at Skilled Park on June 23."

Head Coach Miron Bleiberg, as ever, had a different take on the strip.

"A very well known football commentator said to me recently that we will have the home colours of Brazil and the away colours of Real Madrid," he joked.

"I love the colours and I'm very proud of our strip. Everyone who lives on the Gold Coast will be able to relate to our colours."