Online gaming and betting website Iziplay has become the premium sponsor of Lazio, reports SportsPro.
Iziplay, which is owned by Italian gaming company Cogetech, will see its two primary brands, Izipoker and Izicasino, gain significant advertising exposure around Lazio’s 70,000-seater Stadio Olimpico and on pitch side billboards.
The financial terms of the sponsorship were not released.
Cogetech chief executive Fabio Schiavolin said: "Lazio is one of the most important teams in Italian football and we are confident that this partnership is a long-term investment and will grow in the future.
“The union with the world of football has been in our DNA for several years, and it is a winning formula that combines passion, fun and great emotion. Our commitment is constant and every day we work to expand the presence of our brand in Italian football.”
Claudio Lotito, president of Lazio, said: “We welcome Cogetech, a company with a young and dynamic brand like IziPlay. We hope to help produce major returns in terms of visibility and recognition.”