Sir Alex Ferguson admits his success with Manchester United was due to his ruthlessness.

Ferguson's 26-year stint was laden with trophies as he turned United into the predominant force of England.

"I was paid to keep winning, that was my job, so I was ruthless. I'm not going to deny that," Ferguson told delegates at EY World Entrepreneur of the Year awards yesterday.

"You have to have a strong personality when you're leading people. And I've got a pretty strong personality."

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