Columbus Crew has agreed multi-year partnership agreements with Papa John’s Pizza and White Castle hamburgers, reports SportsPro.
The deal will see Papa John’s Pizza become the official pizza of the MLS side, with its products sold in its own permanent concessions stand in the stadium, while White Castle hamburgers will be sold at concession stands throughout the stadium.
The deal will commence with the Crew’s opening MLS game against the San Jose Earthquakes on 16th March. No financial terms were announced.
“Both Papa John’s and White Castle are well-recognised brands with highly respected food offerings that will now be available to fans of the Black & Gold at every home match. Additionally, they are active partners in our community and are excited about engaging with Crew fans in new and innovative ways.”
“We are extremely excited to enter into this multiyear partnership with our Columbus Crew,” said Charles Burris, operating partner and franchisee for Papa John’s Pizza in Central Ohio.
“This marks the second professional sports partnership in Columbus along with the [National Hockey League’s] Blue Jackets, and our organisation is ready to kick it off with exciting promotions and a lot of fun for the fans of the Crew.”