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FA rule out naming rights sponsor for Wembley

The FA insist they won't seek a naming rights sponsor for Wembley.

Talks are taking place with a number of potential commercial partners as the FA look to maximise revenue from the world famous arena, which plays host to this season's Champions League final.

It has been suggested they could be linked to the naming of the stadium in some way.

However, sources insist there is no chance of a naming rights deal, such as the one Arsenal have with airline Emirates or Stoke have with the Britannia Co-operative Bank, says PA Sport.

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