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Ex-Chelsea chief Birch back in football at Sheffield Utd

Former Chelsea chief Trevor Birch is back in football at Sheffield United.

Birch's previous stints had been in a fire-fighting role - saving both Chelsea and Leeds from administration .

Now he is looking forward to a longer-term job where he does not have to look to the day-to-day existence, giving him the opportunity to prove he is more than just an insolvency expert.

His priority is to bring more investment into the club and he will be working alongside chairman Kevin McCabe even though Birch, a former Liverpool trainee, admits that the money that has flooded into football has not all been a positive thing.

"There is a school of thought that the long-term interests of the game are to have a competitive Premier League," he said. "If you took finance out of it, if you go back to the days when there were more clubs with a better chance of winning, for most fans that would be more attractive. ''

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Tribal Football Staff

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