Former Barcelona president Joan Gaspart says Sandro Rosell needs to go to London to speak with Arsenal directly about Cesc Fabregas.
Gaspart, who had several dealings with the club and coach during his three-year tenure, believes the only way for the matter to be resolved is for Rosell to travel to north London.
He said: "My advice, and that's what I've told him (Rosell), is that this will end by catching the plane to London and sitting down face to face with Wenger. Not by telephone, not with intermediaries - this has to be resolved with a meeting in person.
"Rosell must not be scared. If he fails, the whole world will understand but no-one will be able to say that he didn't try until the end. This fear that he is going to fail - he shouldn't have it.
"It's very difficult for Arsenal to want to keep a player who doesn't want to stay.
"The English are very English, very hard at the time of negotiating. Moreover, Mr Wenger, as a good Frenchman, knows how to play his cards.
"I have seen him in negotiations and he has ended up selling. You have to meet him face to face to know if he is bluffing."
