The EFL and Leasing.com have today announced a three-year deal that will see the new car marketplace become the Official title Sponsor of the EFL Trophy, reports www.fcbusiness.co.uk
The exclusive partnership sees the competition become known as the 'Leasing.com Trophy' with immediate effect, with the deal running until the conclusion of the 2021/22 season.
The competition kicks off this week, with three matches taking place, as Manchester United U21s and Liverpool U21s make their debuts in the competition, with Group Stage games against Rotherham United and Oldham Athletic, respectively. Swindon Town host Chelsea U21s in the week's remaining fixture.
As well as the title sponsorship, which encompasses all 127 matches across six rounds, culminating in a showpiece final at Wembley Stadium, Leasing.com will be an official partner with a portfolio of rights across the EFL and the EFL's digital network.
EFL Chief Commercial Officer, Ben Wright, said: "The EFL is delighted to welcome Leasing.com to our portfolio of partners at the League ahead of the start of what we all hope is another successful and memorable EFL Trophy campaign.
"With the revised format now firmly established, this competition continues to go from strength to strength and the EFL is looking forward to working with the Leasing.com team as we plot this season's journey to Wembley and move on to the next chapter of the EFL Trophy's history."
