Vancouver Whitecaps have dropped the prices of their single match tickets by up to 40% but that doesn’t necessarily mean there are attendance problems for the club.
The British Columbia outfit have averaged just over 19,500 fans at BC Place since their move from Empire Field where they attracted around 20,400 fans a game in 2011.
But chief operating officer Rachel Lewis says the ticket price deductions should not call for concern for the shift to BC Place.
“We’ve been really happy with it,” she told the Vancouver Sun.
“We’re still a fairly new product and it’s certainly an education process to get people exposed to our product and experiencing the new BC Place.
“We don’t expect huge incremental growth overnight but our objective is to remain in the top third of the league and we fully expect to do that this year. We’re pleased with that, particularly given our results on the pitch in year one.”
In 2011, the Whitecaps had the third-highest average attendance in MLS but have dropped to seventh from their two home matches so far this season.