DC United have partnered with live video production company Grabyo in a move designed to enhance the club's digital content and help stay connected with fans during the league's coronavirus-enforced hiatus, reports, www.sportspromedia.com/.
With the 2020 MLS season among several professional sports leagues suspended since mid-March, the Washington DC-based franchise said that they want to deliver timely content for supporters self-isolating at home during the pandemic.
The deal allows United to gain access to Grabyo's cloud video platform for the production and delivery of live broadcasts to Facebook, Periscope and Twitch. The platform will also enable the franchise's digital team to work remotely while collaborating in real-time.
Luis Gonzalez, DC United's head of digital, said: "Our fans are the lifeblood of our club. Connecting with them authentically and providing content they can engage with and experience a sense of fulfilment from is essential to our communications and digital efforts.
"Our partnership with Grabyo, which was formalised at the start of the season, quickly helped us achieve a deeper connection with our fans, and as the current Covid-19 situation has escalated, the service has proven even more valuable during these demanding content-driven times."