The Football League has added a new partner to its commercial portfolio, bringing on board McCoy's as its official crisp, reports, www.sportspromedia.com/. The new partnership, agreed with the brand's holding company KP Snacks, will include an on-pack promotion offering fans the chance to win 'money-can't-buy prizes' and match tickets.
Financial terms and the duration of the deal have not been released.
"Like the Football League, KP Snacks have been a familiar part of British life for more than a century and we, and our clubs, look forward to working successfully together in the future," said Shaun Harvey, the Football League's chief executive.
