West Ham boss Alan Curbishley is looking for Carlton Cole and Freddie Sears to make big contributions in attack this season.
He said: "Carlton Cole did last season well and young Freddie has looked good in pre-season. I'm looking for big things from him as well.
"He has more maturity about him and sees a bit of light. I'm looking for more from all the strikers, not just Dean (Ashton)."