The so-called glamour club of the competition have, by far, the least amount of supporters of any of the 11 clubs in the league and are destined for disaster if things don't improve rapidly.
Already, owner Clive Palmer has put a 5,000 cap on the Skilled Park crowd so he doesn't lose too much money on home games and it is only a matter of time before he pulls the pin on his ownership as things begin to get worse and worse.
Yesterday against the Central Coast Mariners, United attracted a paltry 2,037 fans, which is their worst crowd in their short history, indicating that the people of the Gold Coast have lost interest.
A $5million loss last season must make Mr Palmer want to lessen his concentration on the club which loses around $60,000 per match at home and it is hard to see the fans turning out in force to help improve things for United.
The Newcastle Jets, who are struggling financially at present, at least get some people through the door with a decent 6,977 to watch them beat the Perth Glory on the weekend but even that isn't enough to keep them out of the red.
If the people of the Gold Coast don't quickly change their tune then things may go just as they did for the now defunct New Zealand Knights who lasted just two seasons, meeting their demise in 2007.
I fear that Gold Coast will meet the same fate if sub-par attendances remain the order of the day for football in the region.