Columbus Crew have enlisted US technology giant IBM to lay down a roadmap to lead the fan experience during the development of the franchise's new 20,000-seater stadium, reports www.sportspromedia.com/.

A new agreement with IBM Services and IBM iX, the company's creative business strategy division, will enable new technologies at the Ohio-based outfit's new home, which is scheduled for completion in time for the start of the 2021 MLS season.

Under the terms of the partnership, IBM will use data insights to provide a comprehensive fan-experience strategy, and also work to ensure that the stadium's design will be 'future flexible'.

The company will also consult Columbus Crew on unique technology services to position the arena as a community hub for an array of events beyond MLS matches, including US Soccer national team fixtures and concerts.

Tim Bezbatchenko, Columbus Crew president and general manager, said: "As we look ahead to our new stadium, creating and delivering the best experience possible for the Crew SC fanbase is a key objective for the club.

"By collaborating with IBM, we will ensure that Crew supporters have a unique experience at every event, setting the bar for future sports and entertainment venues.

"We look forward to working with IBM as this investment is a continued reflection of the commitment from the Haslam and Edwards Families to make Crew SC a pace-setter for the fan experience in North American sports."