Chelsea have announced a collaboration with digital inventory management company Horizm to identify new digital revenue streams, reports, www.sportspromedia.com/

The Blues will use the Swiss-based firm's artificial intelligence (AI) powered platform, which provides a real time, 'digital first' solution for managing and selling digital inventory focused on digital campaigns.

"We are very excited to be adding Horizm to our digital operations – their platform will enhance the club's digital valuation, analysis and reporting, which will enable us to deliver more value to our existing and future partners," said Gary Twelvetree, Chelsea's marketing director.