Chelsea chief executive Peter Kenyon is against the sale of TV rights by individual Premier League clubs. The current system sees the Premier League sell the television rights of all the clubs as a package and then divides the money equally between all 20 teams.

Kenyon told Reuters, "The collective sale of TV rights has served the Premier League extremely well since it was conceived and we'd be absolutely against breaking the current model."

"If you look at the spread of monies between bottom and top it's the lowest in the major leagues. It is the health of the league ultimately that allows individual clubs to be strong," he added.

"I'm all for competition but not at the expense of a Chelsea going out and selling its own rights. That would be to the long term detriment of the league and of Chelsea."

Kenyon believes La Liga is getting close to overtaking the Premier League as Europe's best and believes that holding onto the current system of TV rights will give the Premiership an advantage.

"Over the past three or four years the league that's most enjoyable to watch after the Premier League is Spain so you have to see them as a long term threat.

"What makes the Premiership attractive to everybody is the quality of the games right the way through the 20 clubs. At any time the top team can lose to the bottom and that very rarely happens in the other big European leagues."