BT Sport has made its most significant move yet, dramatically winning exclusive UK rights to the Uefa Champions League from 2015 to 2018, reports, www.sportspromedia.com/. The swoop represents a huge blow to ITV and BSkyB, the current broadcasters of Europe's top domestic club competition.
BT Sport will pay £299 million per season for the three-year contract, which will see it broadcast multiple games on Tuesday and Wednesday nights. The rights to the Europa League, Uefa's secondary club competition, are also included.
BT said several games from each competition will be made available free, including both finals each season.
Guy-Laurent Epstein, Uefa Events' marketing director, said: "Uefa is delighted to welcome newcomer BT Sport to the family of Uefa Champions League rights holders.
"Since its launch in the summer, BT Sport has been Uefa's partner for the Uefa Europa League and has demonstrated its ability to deliver premium sports coverage. We look forward to working with BT Sport on both competitions in the 2015-18 rights cycle."
